Portfolio
European portfolio & brand launch
Nebianax
Working with Zambon to build the strategy for the Cystic Fibrosis Franchise and to plan the European launch of two of their key brands. Zambon’s acquisition with Profile Pharma presented exciting opportunities with a new product pipeline added to an already growing portfolio of products for the treatment of Cystic Fibrosis.
As the leading agency our role was to develop the portfolio whilst also building the EU launch plans for Nebianax and another brand estimated to launch later this year.
To achieve this we worked along side our client to develop a strong future-facing portfolio positioning that allowed us to identify how Nebianax and other future products can own their rightful place within the portfolio whilst also launching as successful and stand alone brands.
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Physical, digital and social
Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine…
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Patient support programme
Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…
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Risk assessment tools
To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…
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Digital strategy and content development
Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…
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Disease awareness
Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…
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CCG targeted communications
Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…
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Building a brand identity
Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…
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CCG mapping app
Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…
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Brand value realisation
Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…
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