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Physical, digital and social
Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine…
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Patient support programme
Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…
Audience/ KOLs.
Synopsis/ Rapid market insight mapping, quantitative or qualitative, global or regional to enhance and add depth to communication strategy.
Expertise/ Strategy and market insights.
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Risk assessment tools
To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…
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Digital strategy and content development
Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…
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Disease awareness
Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…
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CCG targeted communications
Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…
Audience/ Registry investigators.
Synopsis/ Communications strategy and novel video web community to support pan-European HCPs and advocacy development.
Expertise/ Strategy and communications channel.
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Building a brand identity
Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…
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Brand value realisation
Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…
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CCG mapping app
Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…
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