Physical, digital and social
Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine…
Patient support programme
Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…
Synopsis/ Rapid market insight mapping, quantitative or qualitative, global or regional to enhance and add depth to communication strategy.
Expertise/ Strategy and market insights.
Risk assessment tools
To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…
Digital strategy and content development
Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…
Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…
CCG targeted communications
Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…
Audience/ Registry investigators.
Synopsis/ Communications strategy and novel video web community to support pan-European HCPs and advocacy development.
Expertise/ Strategy and communications channel.
Building a brand identity
Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…
Brand value realisation
Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…
CCG mapping app
Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…