Portfolio
Risk assessment tools
Lundbeck
Risk assessment tools
Lundbeck
To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via a responsive website for members of the general public to review their drinking habits.
The tool was built to ask a series of simple questions, which once crossed referenced against the current UK Unit Guidelines, placed the users alcohol consumption within graded groups of potential risk and produced a series of recommendations and tips on how to reduce intake.
For those identified within the severe risk groups, the tool referred to specialist centres that could provide essential support and raise awareness in a public arena.
Physical, digital and social
Supporting Pfizer’s commercial team by providing specific tools to support the B2B sales push and the B2C pull in clinics of the Flu vaccine…
Patient support programme
Developed a patient education support programme that supported patients both understand and adhere to their treatment at every stage of their journey whilst taking…
Risk assessment tools
To support Lundbeck in creating a market sector for a new UK brand launch, Mass developed an interactive digital tool that was accessed via…
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Digital strategy and content development
Leading a digital communications strategy and implementation for the Pfizer Vaccines portfolio for both HCP’s and consumers. Mass provides strategic, creative and tactical…
Disease awareness
Why does the UK have the highest over age 65 pneumococcal disease mortality rates in Europe? Research clearly showed that healthcare professionals were motivated…
CCG targeted communications
Integrating cost modelling into communications at a CCG customer level to support medicine optimisation. Using the value output of the cost modelling tools to support…
Building a brand identity
Develop a brand identity to underpin all fundraising activity and unify a complex series of promotional activities with a common theme for Kings College…
CCG mapping app
Development of a digital platform that enable brands to segment and categorise the CCG landscape allowing clients to prioritise marketing efforts, sales strategies and…
Brand value realisation
Our client was all too aware that within the farming world today there are a great number of products promising increased ROI. Zoetis wanted…
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Mass knows just how to devise and implement a comprehensive, multi-channel communications plan that’s exactly on spec and delivers the ideal, fully-integrated mix of physical, digital and social media.