Mass has a breadth and depth of capability, built on innovation and client service over 25 years, led by senior principals who know how to focus on you and your markets. We understand that execution is critical. Our skills and expertise are uniquely accessible, we are not remote and therefore our solutions are more relevant as they are grounded on deep market understanding.
Our agile and dynamic teams take time to understand your science, your product, and your market. We help you achieve your goals by understanding your specific needs. We’ll work with you to ensure the right strategies and tactics are used, whether distilling a message concept, creating a strategic scientific platform, deploying a multichannel programme to increase adherence, or optimising and providing support for the MSL division of medical affairs.
The increasing complexity of demand from clients requires a critical thinking partner agency that can ensure maximum value is extracted for innovative assets throughout the life cycle. Our expert, multidisciplinary solution providers ensure that we can fully utilise progressive and innovative ‘best in class’ techniques.
We excel at distilling complexity into a single compelling thought, vital in the promotional arena. We create a distilled ‘voice’ that cuts through the clutter, connects with customers and elicits a positive outcome, whether it’s for a brand, trial or portfolio. We call this ‘Abstraction’.
In medical affairs support, we base strategy on articulating a high science reading of your product in it’s environment and also we have the agility to extend this to the ‘new frontier’ of MSL deployment as well. Achieving stakeholder engagement and behavioural change in today’s digitally-pivoted marketplace is a necessity and we have specialist skills here too. We are energetic and passionate, but dependable, because you need all three to achieve your goals and deliver best value.
We know it is essential to be thinking ahead on your behalf, alert to market changes and opportunities. Providing relevant and constant creativity, based on deep understanding, is something many agencies strive for because this is the ‘new’ standard. It was our standard 25 years’ ago, and we have come a long way since then.
We embrace digital technology within multichannel strategies, as we know it enhances and accelerates results across the continuum. By constantly challenging and innovating we help you create the best programme for your brand, because that is what matters.